Work with me

Fractional AI & GTM operator.

I embed with founders building technical products and own the part most teams fumble: turning what you've built into a go-to-market motion that actually closes — and the systems that make it run without me. Enterprise AI deals, NIL startups, CPA-firm automation. Same playbook: position sharp, sell consultative, automate the rest.

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What I do

AI Go-to-Market

Positioning, messaging, and outbound for technical products. Turning capability into a narrative buyers act on — ICP, sales enablement, and consultative sequencing that closes enterprise deals.

Systems & Automation

The operating layer underneath the pitch. CRM, reporting, and workflow automation that surfaces the right accounts, shortens response time, and makes the whole motion repeatable instead of heroic.

Fractional Operator

Embedded with the founding team — strategy, BD, and execution without the full-time hire. I do the work and build the system that outlives me, so the next person inherits a machine, not a mess.

Selected proof

Doxci

Head of Strategy & Go-to-Market

Enterprise AI

Repositioned an OCR vendor as an enterprise cognitive-automation platform. Sold two contracts over $100K, grew ARR ~50%, validated 60% higher extraction accuracy with the anchor client, and authored the NSF grant positioning Doxci as foundational AI infrastructure.

Jaba AI

Business Operations Specialist

NIL · Startups

Lead BD, sales, and CRM for an NIL-industry AI startup. Built HubSpot reporting and automation that surfaces high-signal accounts, and generated the investor decks targeting a $1.2M seed close.

Autonomi Books

Business Development & Strategic Partnerships

GTM · Partnerships

Built white-label bookkeeping partnerships that scale CPA firm capacity 3–5x without added headcount. Developed the "Capacity Economics" positioning — reframing outsourcing from a cost to a margin driver — and ran the pipeline from discovery to close.

Building something that needs to find its market?

Tell me what you're building and where it's stuck. If it's a fit, we'll map the first 30 days. If it's not, I'll point you at someone better.

austin@austin-armstrong.meBook a 30-min call